{"id":5375,"date":"2026-08-30T11:28:36","date_gmt":"2026-08-30T11:28:36","guid":{"rendered":"https:\/\/pbi.ps\/?post_type=lp_course&#038;p=5375"},"modified":"2026-08-30T11:28:36","modified_gmt":"2026-08-30T11:28:36","slug":"%d9%85%d9%87%d8%a7%d8%b1%d8%a7%d8%aa-%d8%a7%d9%84%d8%b9%d8%b1%d8%b6-%d9%88%d8%a7%d9%84%d8%aa%d9%82%d8%af%d9%8a%d9%85-3","status":"publish","type":"lp_course","link":"https:\/\/pbi.ps\/?lp_course=%D9%85%D9%87%D8%A7%D8%B1%D8%A7%D8%AA-%D8%A7%D9%84%D8%B9%D8%B1%D8%B6-%D9%88%D8%A7%D9%84%D8%AA%D9%82%D8%AF%D9%8A%D9%85-3","title":{"rendered":"\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0639\u0631\u0636 \u0648\u0627\u0644\u062a\u0642\u062f\u064a\u0645"},"content":{"rendered":"<p style=\"text-align: right;\"><strong>\u0627\u0644\u0645\u062f\u0631\u0628: <span class=\"\">\u0628\u0627\u0633\u0645 \u0628\u0646\u064a \u0634\u0645\u0633\u0629<\/span><\/strong><\/p>\n<p style=\"font-weight: 400;\"><b><strong>\u0645\u0642\u062f\u0645\u0629 \u0639\u0646 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c:<\/strong><\/b><\/p>\n<p style=\"font-weight: 400;\">\u064a\u064f\u0639\u062f\u0651 \u0627\u0644\u0639\u0631\u0636 \u0648\u0627\u0644\u062a\u0642\u062f\u064a\u0645 \u0623\u062d\u062f \u0623\u0631\u0642\u0649 \u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u0641\u0639\u0651\u0627\u0644 (Effective Communication) \u0641\u064a \u0628\u064a\u0626\u0629 \u0627\u0644\u0639\u0645\u0644\u060c \u0648\u0647\u0648 \u0639\u0645\u0644\u064a\u0629 \u0627\u062a\u0635\u0627\u0644\u064a\u0629 \u0647\u0627\u062f\u0641\u0629 \u062a\u0642\u0648\u0645 \u0639\u0644\u0649 \u0639\u0646\u0627\u0635\u0631 \u0645\u062a\u0643\u0627\u0645\u0644\u0629\u060c \u0648\u0641\u064a \u0627\u0644\u0642\u0637\u0627\u0639 \u0627\u0644\u0645\u0635\u0631\u0641\u064a \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u062b\u0642\u0629 \u0648\u0627\u0644\u062f\u0642\u0629 \u0648\u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644\u060c \u064a\u0645\u062b\u0651\u0644 \u0627\u0644\u0639\u0631\u0636 \u0627\u0644\u0627\u062d\u062a\u0631\u0627\u0641\u064a \u0623\u062f\u0627\u0629\u064b \u0645\u062d\u0648\u0631\u064a\u0629 \u0644\u062a\u0634\u0643\u064a\u0644 \u0627\u0646\u0637\u0628\u0627\u0639\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0634\u0631\u062d \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629\u060c \u0648\u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0641\u064a \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u062c\u0647\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0628\u0623\u0633\u0644\u0648\u0628 \u0645\u0642\u0646\u0639 \u0648\u0645\u0647\u0646\u064a.<\/p>\n<p style=\"font-weight: 400;\">\u0648\u0627\u0644\u0639\u0631\u0636 \u0641\u064a \u062c\u0648\u0647\u0631\u0647 \u0643\u0641\u0627\u064a\u0629 \u0633\u0644\u0648\u0643\u064a\u0629 (Behavioral Competency) \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0627\u0643\u062a\u0633\u0627\u0628 \u0648\u0627\u0644\u062a\u0637\u0648\u064a\u0631\u060c \u062a\u062a\u062c\u0627\u0648\u0632 \u0645\u062c\u0631\u062f \u0646\u0642\u0644 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0629 \u0625\u0644\u0649 \u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u0623\u062b\u0631 \u0648\u0628\u0646\u0627\u0621 \u0627\u0644\u062d\u0636\u0648\u0631 \u0648\u0625\u062d\u062f\u0627\u062b \u0627\u0644\u0625\u0642\u0646\u0627\u0639\u060c \u0648\u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0648\u0639\u064a \u0627\u0644\u0639\u0627\u0631\u0636 \u0628\u0630\u0627\u062a\u0647 \u0648\u0628\u062c\u0645\u0647\u0648\u0631\u0647 \u0648\u0628\u0623\u0647\u062f\u0627\u0641 \u0631\u0633\u0627\u0644\u062a\u0647.<\/p>\n<p style=\"font-weight: 400;\">\u0648\u064a\u0642\u0648\u0645 \u0627\u0644\u0639\u0631\u0636 \u0627\u0644\u0627\u062d\u062a\u0631\u0627\u0641\u064a \u0639\u0644\u0649 \u062a\u0643\u0627\u0645\u0644 \u062b\u0644\u0627\u062b\u0629 \u0623\u0628\u0639\u0627\u062f \u0631\u0626\u064a\u0633\u064a\u0629:<\/p>\n<p style=\"font-weight: 400;\">o&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u0627\u0644\u0628\u064f\u0639\u062f \u0627\u0644\u0645\u0639\u0631\u0641\u064a \u2013 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 (Content): \u062c\u0648\u0647\u0631 \u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u0648\u0628\u0646\u064a\u062a\u0647\u0627 \u0627\u0644\u0645\u0646\u0637\u0642\u064a\u0629\u060c \u0645\u0646 \u0635\u064a\u0627\u063a\u0629 \u0627\u0644\u0641\u0643\u0631\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0648\u062a\u0633\u0644\u0633\u0644 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0648\u062f\u0639\u0645\u0647\u0627 \u0628\u0627\u0644\u0623\u062f\u0644\u0629 \u0648\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u062a\u0648\u0638\u064a\u0641 \u0627\u0644\u0633\u0631\u062f \u0627\u0644\u0642\u0635\u0635\u064a (Storytelling) \u0627\u0644\u0645\u0624\u062b\u0631.<\/p>\n<p style=\"font-weight: 400;\">o&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u0628\u064f\u0639\u062f \u0627\u0644\u0623\u062f\u0627\u0621 \u0648\u0627\u0644\u0625\u0644\u0642\u0627\u0621 (Delivery): \u062a\u0648\u0638\u064a\u0641 \u0627\u0644\u0635\u0648\u062a (\u0627\u0644\u0646\u0628\u0631\u0629 \u0648\u0627\u0644\u0633\u0631\u0639\u0629 \u0648\u0627\u0644\u062a\u0646\u063a\u064a\u0645) \u0648\u0627\u0644\u0644\u063a\u0629 \u063a\u064a\u0631 \u0627\u0644\u0644\u0641\u0638\u064a\u0629 (\u0644\u063a\u0629 \u0627\u0644\u062c\u0633\u062f \u0648\u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0628\u0635\u0631\u064a \u0648\u0627\u0644\u0625\u064a\u0645\u0627\u0621\u0627\u062a) \u0644\u0625\u064a\u0635\u0627\u0644 \u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u0628\u0648\u0636\u0648\u062d \u0648\u062a\u0623\u062b\u064a\u0631.<\/p>\n<p style=\"font-weight: 400;\">o&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u0628\u064f\u0639\u062f \u0627\u0644\u062d\u0636\u0648\u0631 \u0648\u0627\u0644\u062a\u0623\u062b\u064a\u0631 (Presence &amp; Impact): \u0627\u0644\u0645\u0635\u062f\u0627\u0642\u064a\u0629 \u0648\u0627\u0644\u062b\u0642\u0629 \u0648\u0627\u0644\u0627\u062a\u0632\u0627\u0646 \u0627\u0644\u0627\u0646\u0641\u0639\u0627\u0644\u064a\u060c \u0648\u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0648\u0627\u0644\u062a\u0643\u064a\u0651\u0641 \u0627\u0644\u0622\u0646\u064a \u0645\u0639\u0647 \u0648\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0627\u0646\u0637\u0628\u0627\u0639 \u0648\u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u0642\u0644\u0642 \u0627\u0644\u0623\u062f\u0627\u0626\u064a (Performance Anxiety).<\/p>\n<p style=\"font-weight: 400;\"><b><strong>\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c:<\/strong><\/b><\/p>\n<p style=\"font-weight: 400;\">o&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u062a\u0645\u0643\u064a\u0646 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u064a\u0646 \u0645\u0646 \u0641\u0647\u0645 \u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0639\u0631\u0636 \u0648\u0623\u0628\u0639\u0627\u062f\u0647 \u0648\u0623\u0646\u0648\u0627\u0639\u0647 \u0627\u0644\u062b\u0644\u0627\u062b\u0629 \u0628\u062d\u0633\u0628 \u0627\u0644\u063a\u0627\u064a\u0629 (\u0627\u0644\u0625\u0628\u0644\u0627\u063a\u060c \u0627\u0644\u0625\u0642\u0646\u0627\u0639\u060c \u0627\u0644\u062a\u0631\u0641\u064a\u0647)\u060c \u0648\u0627\u0644\u062a\u0645\u064a\u064a\u0632 \u0628\u064a\u0646\u0647\u0627 \u0648\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u0642\u0627\u0631\u0628\u0629 \u0648\u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0623\u0646\u0633\u0628 \u0644\u0643\u0644 \u0633\u064a\u0627\u0642.<\/p>\n<p style=\"font-weight: 400;\">o&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u0625\u0643\u0633\u0627\u0628 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u064a\u0646 \u0645\u0646\u0647\u062c\u064a\u0629 \u0645\u062a\u0643\u0627\u0645\u0644\u0629 \u0644\u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u0639\u0631\u0636\u061b \u0645\u0646 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0648\u0627\u0644\u062a\u062d\u0636\u064a\u0631 \u0627\u0644\u0645\u0628\u0646\u064a \u0639\u0644\u0649 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 (Audience Analysis)\u060c \u0645\u0631\u0648\u0631\u0627 \u0628\u0627\u0644\u062a\u0646\u0641\u064a\u0630\u060c \u0648\u0627\u0646\u062a\u0647\u0627\u0621 \u0628\u0627\u0644\u062a\u0642\u064a\u064a\u0645 \u0648\u0627\u0644\u062a\u063a\u0630\u064a\u0629 \u0627\u0644\u0631\u0627\u062c\u0639\u0629.<\/p>\n<p style=\"font-weight: 400;\">o&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0626\u064a\u0629 \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0623\u062b\u0646\u0627\u0621 \u0627\u0644\u0639\u0631\u0636\u060c \u0648\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0642\u0644\u0642 \u0627\u0644\u0623\u062f\u0627\u0626\u064a\u060c \u0648\u0628\u0646\u0627\u0621 \u0627\u0644\u062b\u0642\u0629 \u0628\u0627\u0644\u0646\u0641\u0633 \u0648\u0627\u0644\u062d\u0636\u0648\u0631 \u0627\u0644\u0645\u0624\u062b\u0631 (Executive Presence).<\/p>\n<p style=\"font-weight: 400;\">o&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u062a\u0637\u0648\u064a\u0631 \u0642\u062f\u0631\u0629 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u064a\u0646 \u0639\u0644\u0649 \u062a\u0642\u062f\u064a\u0645 \u0639\u0631\u0648\u0636 \u0645\u0642\u0646\u0639\u0629 \u062a\u0646\u0637\u0644\u0642 \u0645\u0646 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0645\u0639\u064a\u0646 \u0648\u062f\u0648\u0627\u0641\u0639\u0647\u0645\u060c \u0648\u0625\u062a\u0642\u0627\u0646 \u0645\u0647\u0627\u0631\u062a\u064e\u064a \u0627\u0644\u0625\u0635\u063a\u0627\u0621 \u0627\u0644\u0641\u0639\u0651\u0627\u0644 (Active Listening) \u0648\u0641\u0646 \u0637\u0631\u062d \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0648\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062d\u0648\u0627\u0631 \u0648\u0627\u0644\u0627\u0639\u062a\u0631\u0627\u0636\u0627\u062a.<\/p>\n<p style=\"font-weight: 400;\"><b><strong>\u0645\u062d\u062a\u0648\u064a\u0627\u062a \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c:<\/strong><\/b><\/p>\n<p style=\"font-weight: 400;\">o&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0639\u0631\u0636: \u062a\u0623\u0635\u064a\u0644 \u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0639\u0631\u0636 \u0628\u0648\u0635\u0641\u0647 \u0643\u0641\u0627\u064a\u0629 \u0627\u062a\u0635\u0627\u0644\u064a\u0629 \u0623\u0633\u0627\u0633\u064a\u0629 \u0641\u064a \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0627\u0644\u0645\u0647\u0646\u064a\u0629 \u0648\u0627\u0644\u0634\u062e\u0635\u064a\u0629\u060c \u0648\u0631\u0628\u0637\u0647 \u0628\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0648\u0639\u0646\u0627\u0635\u0631\u0647\u060c \u0648\u0623\u062b\u0631\u0647 \u0641\u064a \u062a\u0643\u0648\u064a\u0646 \u0627\u0644\u0627\u0646\u0637\u0628\u0627\u0639 \u0627\u0644\u0645\u0647\u0646\u064a \u0648\u0635\u0648\u0631\u0629 \u0627\u0644\u0645\u0624\u0633\u0633\u0629.<\/p>\n<p style=\"font-weight: 400;\">o&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0639\u0631\u0648\u0636: \u0627\u0644\u062a\u0645\u064a\u064a\u0632 \u0628\u064a\u0646 \u063a\u0627\u064a\u0627\u062a \u0627\u0644\u0639\u0631\u0636 \u0627\u0644\u062b\u0644\u0627\u062b (\u0627\u0644\u0625\u0628\u0644\u0627\u063a\u060c \u0627\u0644\u0625\u0642\u0646\u0627\u0639\u060c \u0627\u0644\u062a\u0631\u0641\u064a\u0647)\u060c \u0648\u062a\u062d\u062f\u064a\u062f 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400;\">o&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u0645\u0633\u0624\u0648\u0644\u064a \u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0648\u0627\u0644\u0645\u062e\u0627\u0637\u0631.<\/p>\n<p style=\"font-weight: 400;\">o&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u0627\u0644\u0625\u062f\u0627\u0631\u0627\u062a&nbsp;.<\/p>\n<p style=\"font-weight: 400;\">o&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\u0623\u0642\u0633\u0627\u0645 \u0627\u0644\u062f\u0639\u0645 (\u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0628\u0634\u0631\u064a\u0629\u060c \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a\u060c \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0627\u0644\u0645\u062f\u0631\u0628: \u0628\u0627\u0633\u0645 \u0628\u0646\u064a \u0634\u0645\u0633\u0629 \u0645\u0642\u062f\u0645\u0629 \u0639\u0646 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c: \u064a\u064f\u0639\u062f\u0651 \u0627\u0644\u0639\u0631\u0636 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[&hellip;]<\/p>\n","protected":false},"featured_media":5376,"comment_status":"closed","ping_status":"closed","template":"","meta":{"ngg_post_thumbnail":0,"footnotes":""},"course_category":[87,89,140],"course_tag":[242],"class_list":{"0":"post-5375","1":"lp_course","2":"type-lp_course","3":"status-publish","4":"has-post-thumbnail","5":"hentry","6":"course_category---ar","8":"course_category-all-courses-porgrams-ar","9":"course_tag-242","10":"course"},"_links":{"self":[{"href":"https:\/\/pbi.ps\/index.php?rest_route=\/wp\/v2\/lp_course\/5375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pbi.ps\/index.php?rest_route=\/wp\/v2\/lp_course"}],"about":[{"href":"https:\/\/pbi.ps\/index.php?rest_route=\/wp\/v2\/types\/lp_course"}],"replies":[{"embeddable":true,"href":"https:\/\/pbi.ps\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5375"}],"version-history":[{"count":1,"href":"https:\/\/pbi.ps\/index.php?rest_route=\/wp\/v2\/lp_course\/5375\/revisions"}],"predecessor-version":[{"id":5377,"href":"https:\/\/pbi.ps\/index.php?rest_route=\/wp\/v2\/lp_course\/5375\/revisions\/5377"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pbi.ps\/index.php?rest_route=\/wp\/v2\/media\/5376"}],"wp:attachment":[{"href":"https:\/\/pbi.ps\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5375"}],"wp:term":[{"taxonomy":"course_category","embeddable":true,"href":"https:\/\/pbi.ps\/index.php?rest_route=%2Fwp%2Fv2%2Fcourse_category&post=5375"},{"taxonomy":"course_tag","embeddable":true,"href":"https:\/\/pbi.ps\/index.php?rest_route=%2Fwp%2Fv2%2Fcourse_tag&post=5375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}